GSW Hub Integrated Communications
A Business Phone System That Can Do More With Every Conversation
Start with the business calling features you expect. Then connect calls, messages and customer conversations with your GSW Business Hub, CRM, workflows, automation and AI Assistant Team.
Integrated Communications
Calling connected to CRM, workflows, automation and your AI Assistant Team inside the GSW Business Hub.
First, It Works Like a Business Phone System
You do not have to give up familiar business-phone capabilities to gain deeper integration. GSW Hub Integrated Communications can support everyday calling from the browser, mobile app and compatible SIP deskphones, with flexible routing for the way your team works.
Business Calling
Use local or toll-free business numbers for inbound and outbound calling, with calling activity connected to customer records.
Browser, Mobile & Deskphones
Answer and place calls from the web, mobile app or supported SIP deskphones so your business number can travel with your team.
Routing & Ring Groups
Route calls to the right users and teams, ring multiple people, forward calls and design different paths for different numbers or needs.
Business Hours & Voicemail
Create routing around business hours, weekends, holidays and availability, with voicemail and fallback options when no one is available.
Transfers & Call Handling
Web and mobile users can use warm and blind transfers. Compatible SIP deskphones support conventional calling and blind transfers, with some handset-specific limitations.
Recording & Transcription
Call recording can be enabled where appropriate, with optional metered transcription and call intelligence capabilities available for deeper review and follow-up.
So why choose this instead of a conventional business VoIP system?
Because the phone system does not have to stop at the phone call. This is where GSW Hub Integrated Communications becomes substantially different.
From Phone Call to Business Action
A conversation can become part of the customer record and help trigger the next step. Depending on your configuration, that can include scheduling, follow-up, tasks, pipeline movement, notifications, workflows and AI-assisted actions.
AI Integration
Add AI When It Makes Sense
One of the strongest reasons to choose GSW Hub Integrated Communications is the ability to combine communications with the GSW AI Assistant Team. A Voice AI assistant can answer calls, greet callers, answer approved questions, collect information, qualify inquiries, help schedule appointments and route callers when human help is needed.
AI does not have to replace your people. It can handle appropriate routine work, help after hours, support busy periods and bring a human into the conversation when judgment or personal attention is needed.
Examples
Important:
AI services require an eligible AI Assistant Team plan and may involve applicable usage charges. We help determine where AI makes sense rather than adding it simply because it is available.
Simultaneous Callers
What Happens When Everyone Calls at Once?
Your employees can only handle so many conversations at the same time. During a busy period, additional callers may be placed on hold, sent to voicemail or simply hang up.
With an AI Receptionist connected to GSW Hub Integrated Communications, multiple callers can be helped at the same time. Imagine a dozen customers calling at once. Instead of requiring a dozen employees to answer those calls, your AI Assistant can begin helping multiple callers simultaneously.
It can answer approved questions, gather information, identify what the caller needs, help qualify opportunities, schedule appointments and involve a member of your team when appropriate.
Help Cover the Gaps
AI can help when your team is already on other calls, during lunch, after hours, on weekends and holidays, or when employees are sick or otherwise unavailable.
For some businesses, saving just one valuable call could mean saving a high-value customer or sales opportunity.
Compare With an Answering Service
Already Paying for an Answering Service?
If you already use an answering service, it may be worth comparing that approach with an AI Assistant Team connected directly to your GSW Hub. A properly configured AI Assistant can do more than simply take a message. Depending on the role and configuration, it can answer approved questions, collect information, qualify the caller, schedule an appointment, update the CRM, trigger follow-up or get a human involved when appropriate.
AI does not have to replace the people answering your phones.
It can help make sure your people being busy, unavailable or off the clock does not cause an important call to go unanswered.
Your Phone Conversation Can Connect to the Rest of Your Business
Calls are only one part of the customer journey. The GSW Hub can bring phone activity together with text messaging, website inquiries, email, calendars, opportunities, workflows, reporting and other supported communication channels. That gives your team more context and creates more opportunities to automate routine follow-up.
Fit Check
When This System Makes the Most Sense
You Want AI
You plan to use an AI Receptionist, Voice AI or other AI Assistant Team capabilities with your phone conversations.
You Want CRM Integration
You want calls and customer activity connected with contacts, opportunities, calendars and follow-up instead of living in a separate phone system.
You Want Automation
You want communications to trigger useful next steps such as messages, tasks, scheduling, notifications or workflows.
If your primary need is heavy conventional human calling and traditional PBX features, the GSW Business Phone System may be a better fit. Some businesses benefit from using both systems in a carefully designed hybrid configuration.
Explore the GSW Business Phone SystemDesign Your Package
Start With What You Actually Need
You can use one or more GSW Hub Integrated Communications phone lines. If you want AI answering or other AI capabilities, we can pair the communications setup with the appropriate AI Assistant Team plan and the GSW Business Hub capabilities needed to support it.
You do not need to assemble the pieces yourself. Tell us what you want the phone system, CRM and AI to accomplish. We can design a custom package around your actual needs, including a focused configuration for businesses primarily interested in integrated communications, AI and CRM capabilities.
Applicable phone, messaging, AI/model, carrier and other metered usage charges may apply.
Keep Exploring
Want to Go Deeper?
You are exploring GSW Hub Integrated Communications. You can also review our more traditional Business Phone System or compare both approaches side by side.
GSW Business Phone System
Explore professional business calling, mobility, routing, queues and traditional phone-system capabilities.
Explore Business Phone System Side by SideCompare Both Systems
See the different strengths of each system and where using both may make sense.
View Detailed ComparisonNot Sure Which Phone System You Need?
We can help you compare the conventional GSW Business Phone System, GSW Hub Integrated Communications, or a combination of both.
Communications & Usage Notice
Certain communications features and services may involve additional usage-based, metered, carrier, provider, regulatory, AI/model or third-party charges. Exact services, rates, allowances, equipment, routing and configuration are identified in the applicable proposal, service agreement or usage documentation. Hybrid configurations use separate communications platforms and may require separate logins and administration.